About US

I am because you are


Manifest Magic: Black Girl Cooperative 


Our mission at Manifest Magic is to empower Black women civically, economically, and socially to overcome barriers created by racial and gender bias through education, engagement, access, and advocacy. 


Our vision is to create a culture shift that removes the obstacles that prevent Black women from being their authentic selves and thriving without barriers.


Collaboration: Together, we are better.

Sisterhood: Strength in numbers and power in unity.

Trust: Keep covenant with the creation of safe spaces.

Respect: Everyone deserves dignity and respect.

Service: Be of benefit to our each other and the community.

Growth: Personal and professional development are both never-ending journeys.

Excellence: We only operate in excellence. 

Manifest Magic is a 501c3 nonprofit organization.



Juanita Charles founded Manifest Magic: Black Girl Cooperative in 2019. As a candidate in a special election for Tennessee State Senate District 22, Juanita noticed a lack of Black women in town halls and other civic spaces. Moreover, Black women expressed feelings of not being valued, feeling unsafe, and simply feeling powerless.

In on July 11, the first Manifest Magic meeting was held at the local public library with the expressed goal of connecting Black women and understanding how we could build together. A significant number of diverse Black women were in attendance that evening. The ladies confirmed what had previously been expressed – that a space by Black women for Black women was necessary.

Since then Manifest Magic has evolved to take an active role identifying the obstacles, as well as empowering each other to overcome them.


Juanita Charles

Founder & CEO

Juanita Charles is an Army veteran and real estate entrepreneur from Savannah, GA. She has a Bachelor’s degree in Human Services Management and co-owns a real estate firm and investment company that both focus on creating attainable housing throughout the region. Juanita serves on boards, foundations, organizations, and initiatives that work to shift the unequal distribution of social, economic, and political power – most notably Manifest Magic, Habitat for Humanity, Women Veterans of America, NAREB, NAACP, and CECA at Austin Peay State University.

Juanita is passionate about inspiring others to achieve their goals and dreams and connects them to the knowledge and resources to do so.