About US

Education, Community, and Advocacy


Manifest Magic: Black Girl Cooperative 


Our mission at Manifest Magic is to empower Black women to overcome barriers created by racial and gender bias through education, engagement, access, and advocacy. Our vision is to create a culture shift that empowers Black women (and that Black-woman adjacent) to thrive without barriers as their authentic selves.

Manifest Magic: Black Girl Cooperative was established to benefit our members and the whole community. As advocates for Black women, we actively participate in local growth and development and ensure that Black women can participate in that growth.

Manifest Magic: Black Girl Cooperative addresses and removes the barriers to success for Black women and allows Black women to prosper and thrive as fully realized members of communities and society as a whole.



Manifest Magic: Black Girl Cooperative creates a culture shift that allows Black women to show up as their authentic selves and thrive without barriers. Manifest Magic: Black Girl Cooperative engages and educates to evolve and empower. 


Collaboration: Together, we are better.

Sisterhood: Strength in numbers and power in unity.

Trust: Keep covenant with the creation of safe spaces.

Respect: Everyone deserves dignity and respect.

Service: Be of benefit to our members and the community through service and integrity.

Growth: Personal and professional development are both never-ending journeys.

Excellence: We only operate in excellence. 

Juanita Charles

Founder & CEO

Juanita founded Manifest Magic: Black Girl Cooperative in July 2019. As a candidate in a special election for Tennessee State Senate District 22, Juanita noticed a lack of Black women in prominent spaces. She saw that many Black women expressed feelings of not being valued, unsafe, and powerless within those spaces, especially in the rooms that made significant and vital decisions.

In July of 2019, the first Manifest Magic meeting was held in the local public library with the expressed goal to create a safe space and empower Black women. Over 60 diverse Black women were in attendance that day. They confirmed what we already knew to be true – a space such as this was not only necessary but needed.