About Us

History

Juanita Charles founded Manifest Magic: Black Girl Cooperative in 2019. As a candidate in a special election for Tennessee State Senate District 22, Juanita noticed a lack of Black women in town halls and other civic spaces. Moreover, the Black women who were present expressed feelings of not being valued, feeling unsafe, and simply feeling powerless.

In on July 11, the first Manifest Magic meeting was held at the local public library with the expressed goal of connecting Black women and understanding how we could build together. A significant number of diverse Black women were in attendance that evening. The ladies confirmed what had previously been expressed – that a space by Black women for Black women was necessary. Meetings became a place for Black women to share experiences and perspectives that would help us collectively and individually.

In 2020, MMBGC officially became a nonprofit organization with the 501c3 designation. Since then, Manifest Magic has evolved to also take an active role in identifying obstacles and empowering women to overcome them. 

Our Mission

To empower Black women civically, economically, socially, and healthfully to overcome barriers created by racial and gender bias through education, community engagement, access to resources, and advocacy.

Our Vision

To create a culture shift that removes the obstacles that prevent Black women from being their authentic selves and thriving without barriers.

Our Values

Collaboration & Sisterhood

Building strong, supportive partnerships and bonds.

Integrity & Trust

Acting with honesty, transparency, and accountability.

Respect

Valuing every individual’s contributions and dignity.

Service & Advocacy

Uplifting communities through dedicated action and support.

Growth & Excellence

Striving for continuous learning and achieving high standards.

Equity & Access

Ensuring fair opportunities for all.

Meet With Our Them

Our strength lies in the passion and commitment of our diverse team. We are a group of individuals who share a common vision and a deep dedication to empowering Black women and dismantling systemic racial and gender prejudices.
juanita charles
Founder, Chief Executive Officer
k'prience "bre" london
President, Director
Latonya Roberts, MBA
Vice President, Director
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